Ad campaign for Havells India compares HFFR wiring in homes to a father always present to keep his children safe. The 55 second advert by Mullen Lintas (MullenLowe) shows a little boy who puts billow against doors to keep ghosts out and makes a model ghost from electrical wire. The ad then shows his father who keeps him safe, including with HFFR fire-safe wiring in the house, which does not “release black smoke and harmful toxic gases”. Havells, a leading electrical goods and equipment supplier in India, says it is promoting halogen-free flame retardant (HFFR) wires and educating customers to their benefits, in line with the company’s commitment to electrical safety.
“Havells Wires – Your 24/7 Protection Buddy, 55 second advert (in Indian) https://www.mullenlintas.in/our-work/havells-wires-your-24-7-protection-buddy/