Posted on 30/01/2023 in Electric & Electronic Building & Construction 2023
HFFR fire-safe cables tie paternal love

Ad campaign for Havells India compares HFFR wiring in homes to a father always present to keep his children safe. The 55 second advert by Mullen Lintas (MullenLowe) shows a little boy who puts billow against doors to keep ghosts out and makes a model ghost from electrical wire. The ad then shows his father who keeps him safe, including with HFFR fire-safe wiring in the house, which does not “release black smoke and harmful toxic gases”. Havells, a leading electrical goods and equipment supplier in India, says it is promoting halogen-free flame retardant (HFFR) wires and educating customers to their benefits, in line with the company’s commitment to electrical safety.

“Havells Wires – Your 24/7 Protection Buddy, 55 second advert (in Indian)

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